Nov 2, 2017: IBA Marketing Club (IMC) is growing to be a bigger and better society of IBA and the day of its grand launch, was a clear proof of it.

The day began like any other ordinary Thursday with students going to their scheduled classes. However, as they wrapped up to go home, they were treated with a fun-filled and exciting carnival in the IBA football ground. The tempting food from renowned brands, games, creative stalls of accessories and gift items set up by the IBA students attracted a huge crowd. The day was made more special by the presence of Mahira Khan and team for the film Verna, including Abbas Jaffri, Arif & Sheraz Band. Enthusiastic students attended the festivities to have a joyous time with their friends.

However, the fun and surprises were not over yet! Students huddled into the garden to watch the much-awaited Fashion Walk. While final preparations for the event's highlight were underway, the mouth-watering items on the stalls of 14th Street Pizza, Potadose, Bolan Sajji, Sobremesa, Zitchen, Refuel Juice, Pitstop and Ice Pop Co kept everyone busy.

And then began the Walk itself. The Men's collection was sponsored by Levis, Dockers, Al Karam, Tarz, meanwhile the gorgeous ladies were dressed by Kapray, AlKaram, Tarz, UJH for Bridals; footwear collection by Sputnik was brilliantly showcased by the models. IMC extended a special thanks to the make-up partners Saher Farruk's Beauty Salon, Mahnoor Saleem and Abeesha Makeup Studio. The launch did not end here. Mahira Khan with her team Verna came up on the stage, interacted with the crowd and performed, which won the hearts of the crowd and left them exhilarated.

The distribution of plaques to sponsors and guests as a token of appreciation by the patron of IMC, Mr. Jami Moiz, marked the end of an amazing show. We extend our heartiest congratulations to the IMC team 2017–18 for outdoing their predecessors and organizing a truly grand launch. We wish IMC the best of luck and look forward to their upcoming events.