IBA Marketing Club (IMC) continues to get bigger and better! September 26th, 2019, the day of IMC's Grand Launch, was proof of it!

The day began like any other ordinary Thursday with students undergoing their monotonous class schedules. But as they wrapped up to go home, they were treated with a fun-filled and exciting festival of good food, music and friends in the gardens of IBA. The irresistible chai by Chotu Chaiwala, the temptingly delicious nuggets by The Nugget Town (TNT), and everyone's favorite juice brand Greeno instantly attracted a huge crowd. The creative stalls of games, jewellery, accessories and gift items set up by IBA students, and those of renowned brands like Fogg further captured the attention of curious souls. While many were lured in by the mere presence of talented and professional photographers, others attended the festivities simply to have a joyous time with their friends.

However, the fun and surprises were not over just yet! Students huddled into the stage area to grab the best possible view for the much-awaited Fashion Walk. While final preparations for the event's highlight were underway, IBA's versatile students entertained the audience with their incredible singing and a mesmerizing flash mob. And then began the Walk itself… Men's collection by Ghalib and female's walk sponsored by SanaSafinaz were showcased brilliantly by the models against the engulfing music. Our special thanks also to the make-up artists, Rabia Anum, House of Glam and Tooba Zafar, and their teams.

The special appearance by the cast of HUM TV's Drama Series Dassi, Mawra Hussain and Adeel Hussain, marked the end of an amazing show. Our heartiest congratulations to the IMC team 2019–20 for outdoing their predecessors and organizing a truly Grand Launch. We wish them the best of luck and anxiously look forward to their upcoming events!

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