On January 24th - 26th, 2020, the IBA Marketing Club successfully held the 6th Annual IBA Branding & Advertising Conference (IBAC) at the Main Campus, Institute of Business Administration, Karachi. The event was attended by university and college students from Karachi and Lahore and witnessed a full house throughout the three days.

The 6th edition of IBAC was divided into four rounds, Battle of Brands, Making Tough Calls, Brand your Experience and Back to the Basics. Team 052 from PAF KIET came through as the overall winner.

Renowned guest speakers such as Mr. Aly Mustansir (Ex-Chief Marketing Officer Bank Alfalah & Ex-Marketing Head HBL) and Mr. Bob Monek (Executive Producer at Walt Disney) provided key insights for participants and added immense value to their experience.

The event was made possible by the support of its partners Jubilee Insurance, Diners, Hano's Café, Hasmanis Group of Hospitals, Dawn News & Hot FM 105.

A post-event social was organized for participants on the 27th January 2020 which featured the Taakra of Santo Qawals from Lahore and Sabri Qawals from Karachi.

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